Heli at CeMat 2014, Germany
HELI brings new products and innovations to CeMAT 201414651
Anhui Heli Industrial Vehicle Import and Export Co., Ltd.
Thursday, 12 Jun 2014 ( #671 )
The HELI stand occupied 450m2. Click images for larger view.
As a representative enterprise of the Chinese forklift industry, HELI gathered the largest group for CeMAT. Our exhibition stand occupied 450m2; a group of nearly 40 people led by the company leaders and comprised of overseas sales and product development personnel attended the CeMAT; and a whole new series of products marking the revolutionary breakthrough of HELI was on display.
In terms of products, this is the best reflection of HELI’s strengths, as more than 10 new products were demonstrated at CeMAT. Based on the experiences in Research & Development, manufacturing and sales and the accumulation of technology in the past few decades, along with the reference and adoption of requirements from market and clients, the release of HELI’s new products marked a new level for its product lines, consolidated the leading position of HELI products, and also accelerated its pace for advancing on the international market.
As a magnificent event held every three years, this CeMAT attracted more than 50,000 attendees, and the memorable stand of HELI was crowded as well. As the most famous Chinese forklift brand in the European market, HELI had gathered all their dealers from Europe and many new agents and customers to HELI’s stand for consultation. During CeMAT, more than 30 regular customers and 110 new customers talked with us. On one hand, it enhanced the communication and collaboration with regular customers, improving the confidence of cooperation; on the other hand, new customer information was collected and organized to further enhance and improve the overseas sales network.
Along with the shifting of the international economic situation and further developments of logistical industry, the competition pattern and structure of the forklift market is experiencing a vigorous change. We’ll take full advantage of this opportunity of launching new products, extend the effort put into Hannover CeMAT to seize the opportunities on the market, and take HELI’s overseas market development to a new level